Feb. 18, 2025

Serving Families, Not Just Portfolios with Rob Hoxton

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Season 1

Episode 081: The total value of assets under management (AUM) is often used to measure growth in wealth management, but Hoxton Planning & Management takes a different approach. For them, true success is about impact, the number of families they serve and the difference they make in their lives. With a mission to help families find happiness through financial planning and resource management, Hoxton prioritizes meaningful, sustainable growth over chasing numbers.

In this episode, Kyle Van Pelt talks with Rob Hoxton, Founder and Partner of Hoxton Planning & Management, and a 30-year veteran of the financial planning industry. They discuss how Hoxton has nearly doubled in size in the past two years, the role of organic growth and professional referrals, and serving families rather than just managing assets. Rob also talks about the impact of AI on financial planning and the key trends shaping the future of the RIA industry.

In this episode:

  • [00:00] - Intro
  • [02:01] - Rob's money moment
  • [04:12] - Client stories 
  • [07:27] - Building, selling, and buying back a firm
  • [10:47] - The growth of a family business
  • [13:38] - Growing a firm through YouTube and podcasts
  • [16:27] - Why Rob limits his social media reach 
  • [17:31] - Rob's advice to anyone who wants to start a podcast
  • [20:44] - Behind the scenes of Hoxton's rapid growth
  • [21:31] - How Hoxton measures success
  • [24:09] - How to build meaningful relationships with Centers of Influence (COIs)
  • [26:22] - The trends that affect the future of financial planning
  • [32:08] - Rob’s Milemarker Minute


Key Takeaways

  • Hoxton Planning & Management measures success by the number of families served, ensuring meaningful and sustainable growth. It prioritizes impact over AUM, aiming to serve 800 families in the coming years.
  • In addition to acquisitions, client referrals and strong relationships with a center of influence are primary growth drivers.
  • YouTube and podcasts are excellent platforms for reaching target markets.
  • Despite AI's potential to enhance efficiency, human connection oin financial advice will always be critical.


Quotes

"Our goal is to help families be happier through financial planning and resource management. That's our internal mission, and we're passionate about it." ~ Rob Hoxton

"Chasing the dollar just makes me unhappy. I need something more meaningful than AUM or income." ~ Rob Hoxton

"If we are serving 800 families profitably, the money will be there, and the opportunities for our team will be there. We will grow, and we'll make the difference." ~ Rob Hoxton


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