How Powerful Data Can Supercharge Organic Growth with Matt Reed
Episode 116: This week, Kyle Van Pelt talks with Matt Reed, Chief Revenue Officer at Powerlytics. Matt brings 20 years of wealth management experience to Powerlytics, including leadership roles at Skience, eMoney Advisor, and Brightscope | ISS. At Powerlytics, Matt oversees the sales and marketing teams and leads the company's revenue-generation strategy and execution.
Matt talks with Kyle about the power of data in driving organic growth. He explores the struggle of finding the right target and why “who and where” matter in prospecting. Matt also shares how Powerlytics' data-driven targeting and wealth platform can help find the next ideal client, define the Ideal Client Profile (ICP), and tailor outreach for maximum effectiveness.
In this episode:
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(00:00) - Intro
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(01:53) - Matt's money moment
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(04:08) - The struggle for organic growth
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(08:13) - The “who” and the “where” of prospecting
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(10:36) - How Powerlytics' TrueWealth platform works
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(15:54) - Using data to target specific niches
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(17:45) - Using Powerlytics as a solo advisor or marketing team
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(20:49) - Where Powerlytics sits in the wealth-tech ecosystem
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(24:02) - Matt's outlook on the future of the industry
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(26:15) - Matt's Milemarker Minute
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(29:40) - The Crohn's & Colitis Foundation
Key Takeaways
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Define the right targets, not just any targets. It isn't enough to cast a wide net. Identify your ideal client profile and use data to locate and reach them.
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Build organic growth the "Moneyball" way. Rather than always buying growth (firm acquisitions, big sponsorships), focus on smarter internal growth by leveraging data, analytics, and repeatable processes.
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Use rich data for smarter prospecting. Many firms struggle with finding the who and the where of opportunity. Use unique data sets to fine-tune your target list.
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Know your role in the stack. If you partner with data providers, lead-gen platforms, and tech tools, be clear about what you bring and how it complements the rest of your stack. Not every tool needs to do everything.
Quotes
"The right decisions based on the right analytics can be successful." ~ Matt Reed
"The thing that makes us unique is that we have income and assets for every consumer in the United States. That has been proven to be very valuable in targeting and prospecting," ~ Matt Reed
"Marrying our rich data set of income and assets, and providing that to a marketing database, is what we're calling the true wealth platform." ~ Matt Reed
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