March 5, 2024

Forging Strategic Partnerships In Financial Services with Rachel Cameron

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Season 1

Episode 033: The financial world thrives on relationships, not just with individual clients but with strategic partners who can supercharge offerings and take the business to new levels. However, forging successful partnerships takes more than a handshake. It requires alignment from sales teams, product experts, and executives united by a shared vision of mutual benefit.

In this episode of The Connected Advisor, Kyle is joined by Rachel Cameron, Director of Strategic Partnerships at DPL Financial Partners. Having spent most of her career in wealth management, Rachel has created integrated technology solutions and solved problems for independent wealth advisors. At DPL, she brings focused expertise in technology integrations, operational efficiency, and company growth strategies. 

Rachel talks with Kyle about building successful partnerships and providing great financial services. She discusses the different types of partnerships and the need to define the relationship clearly. Rachel also highlights the value of a crawl, walk, run strategy and the importance of aligning sales teams, product teams, and executives. In the end, Rachel draws parallels between leading a Girl Scout troop and organizational leadership, emphasizing the need for organization, communication, and building confidence, courage, and character.

Join us as we discuss: 

  • [02:03] - The money moment that led Rachel to wealth management.
  • [04:04] - What makes great client service.
  • [08:26] - What a partnership between technology companies looks like.
  • [10:59] - Different types of partnerships.
  • [14:20] - How RIAs can build better partnerships.
  • [16:18] - How to measure the success of partnerships.
  • [19:03] - An example of a great partnership strategy.
  • [22:35] - The parallels between leading a Girl Scout troop and organizational leadership.
  • [28:01] - Rachel's thoughts on the future of the wealth technology industry.
  • [32:41] - Milemarker minute: Best restaurant, best book, favorite industry conference.


Key Takeaways

  • Successful partnerships require alignment and excitement from sales teams, product teams, and executives.
  • Tailoring messages and making things easy for others is crucial in providing great service.
  • Defining clear goals is crucial to the success of a partnership.
  • The crawl, walk, run strategy allows partnerships to grow and evolve over time.


Quotes

"When I think of a really good partnership, there are things happening that fire on all cylinders. There's got to be a buzz and excitement around what you're doing." ~ Rachel Cameron 

"If you really want partners that you're running with, you have to be okay with the slow burn of a crawl, walk, run, and really building to get to that place where you're in lockstep with the partner and you're truly winning together." ~ Rachel Cameron 

"The best partnership is one that is well-educated. Start slow and be very intentional to sign the right partner who is excited about doing what you're doing." ~ Rachel Cameron


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